At the heart of Melbourne’s cultural crossroads, our mission is to empower Australian businesses to connect meaningfully with the local Asian market. Through culturally intelligent strategy, creative storytelling, and deep market insight, we bridge the gap between diverse communities and brands—driving growth, relevance, and lasting impact.
Property
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Hospitality
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Retail
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Property · Hospitality · Retail ·
Our services
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Strategic Media Planning
We leverage in-depth market intelligence and data-driven strategy to help brands connect meaningfully with diverse Asian communities. From culturally relevant channel selection to continuous campaign optimisation, we ensure your message reaches the right audience at the right time—maximising engagement and impact.
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Digital Advertising Solutions
We deliver targeted, results-driven campaigns across a range of digital platforms, designed to engage various Asian communities. By integrating strategic insight, cultural relevance, and data-led creativity, we help brands connect with the right audience and drive measurable growth.
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PR & Advertorials
We help brands build credibility and visibility through strategic storytelling, targeted media placements, and culturally aligned event experiences. From branded editorial content to influencer invitations and bespoke event planning, we craft and deliver messages that resonate across print, digital, and key platforms such as WeChat—ensuring your brand connects with the right audience at every touchpoint.
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Social Media & Influencers
We create authentic brand connections through culturally tailored content and strategic influencer collaborations. By blending creative storytelling with data-driven insights, we amplify engagement, extend reach, and drive conversions across key social platforms such as RED (Xiaohongshu) and beyond.